Paid advertising should do more than generate traffic. We focus on reaching the right audience, generating qualified leads, and making better use of your advertising budget.
Paid advertising works best when campaigns are built around the right audience, search intent, and business goals. At 216 Marketing, we manage campaigns across Google, Microsoft, YouTube, Meta (Facebook and Instagram), and display advertising with a focus on generating qualified leads, reducing wasted spend, and continually improving performance.
We don’t just earn clicks, we earn trust. See what local business owners are saying about working with a PPC team that delivers.
More traffic isn’t necessarily better traffic. We review search terms, audience targeting, locations, devices, schedules, keywords, negative keywords, landing pages, and conversion data to identify where advertising dollars are being wasted.
Campaign performance also changes over time. We continually review the data and adjust targeting, budgets, messaging, and bidding based on what is actually producing qualified leads and valuable customer actions.
Clicks and impressions only tell part of the story. Proper conversion tracking helps determine which campaigns, ads, keywords, and audiences are generating phone calls, form submissions, purchases, and other actions that matter to your business.
We use tools such as Google Analytics and Google Tag Manager to connect advertising activity with measurable results. That gives us better information for deciding where to increase spending, where to make changes, and where budget may be getting wasted.
Your advertising budget should be based on your market, competition, goals, average customer value, and the cost of reaching potential customers. We evaluate those factors before recommending a budget rather than starting with an arbitrary number.
Paid advertising can begin generating traffic and opportunities shortly after campaigns launch, but effective campaigns usually improve as conversion data is collected. We use that data to refine targeting, keywords, messaging, budgets, and bidding over time.
It depends on your customers and what you’re trying to accomplish. Google and Microsoft Ads can reach people actively searching for a product or service, while Meta, YouTube, and display advertising can be useful for reaching audiences based on interests, behaviors, demographics, and previous interactions.
SEO focuses on building organic search visibility over time, while PPC allows businesses to pay for targeted visibility in search results and other advertising platforms. Many businesses benefit from using both, but the right approach depends on your goals, competition, and budget.
Yes. We can review an existing account to identify wasted spend, tracking problems, targeting issues, search terms, keywords, campaign structure, and opportunities for improvement. Starting from scratch isn’t always necessary.
We look beyond clicks and impressions to the actions that matter to your business, such as qualified leads, phone calls, form submissions, purchases, cost per conversion, and other measurable business outcomes.
Yes. We can manage Microsoft Advertising campaigns in addition to Google Ads and other paid advertising platforms. Microsoft Ads can provide another source of qualified search traffic depending on your audience and market.
Yes. We manage paid advertising for businesses throughout Cleveland and Northeast Ohio and can also work with companies outside the region when we’re a good fit for their advertising needs.
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