Marketing Consultation Serving Cleveland & Northeast Ohio

Cleveland Marketing Consultation Focused on Strategy & Priorities

216 Marketing helps Cleveland and Northeast Ohio businesses evaluate their digital marketing, identify the strongest opportunities, and determine where their time and budget can make the greatest difference.

Digital marketing decisions shouldn’t start with choosing a service. They should start with understanding your goals, current performance, competition, budget, and where the strongest opportunities exist. Our marketing consultations help businesses evaluate what’s working, identify what needs attention, and establish clear priorities before investing more time or money.

What Do We Evaluate During a Marketing Consultation?

  • Digital Marketing Audit — Review your current website, SEO, advertising, content, analytics, social media, and other active marketing efforts
  • Competitor Analysis — Evaluate how competitors are positioning themselves, where they’re visible, and where opportunities may exist
  • Customer & Market Analysis — Review your target customers, services, geographic markets, and how potential customers search for and evaluate businesses like yours
  • Channel Strategy — Determine which combination of SEO, paid advertising, content, social media, AI visibility, web development, and other channels deserves attention
    Budget & Priorities — Identify where available marketing resources can make the greatest difference instead of spreading budget across everything at once
  • Measurement & Tracking — Review whether analytics and conversion tracking provide enough information to understand what’s actually working

Who Can Benefit From a Marketing Consultation?

Marketing consultation can help businesses at very different stages. You may be launching a new company, trying to improve an established digital presence, questioning whether your current agency or campaigns are producing results, planning a new website, entering a new market, or simply unsure where your next marketing dollar should go.

You don’t need to replace everything you’re already doing. The purpose of the consultation is to identify what’s working, uncover meaningful gaps, and establish priorities based on your business rather than automatically recommending another marketing service.

What Happens After a Marketing Consultation?

A consultation should leave you with clearer priorities, not another pile of marketing jargon. We identify the areas that deserve attention, explain why they matter, and help establish what should happen first, what can wait, and what may not be worth pursuing at all.

Some businesses need ongoing digital marketing support after the consultation. Others may only need guidance for their internal team, help correcting specific problems, or an outside perspective before making a larger investment. The recommendations should fit the business — not the services an agency happens to want to sell.

See Our Work

See how 216 Marketing has worked with Northeast Ohio Fence & Deck since 2018 across SEO, web development, analytics, conversion tracking, and paid advertising.

View the Case Study

Reviews

Trusted Reviews by Businesses That Count on Results

We don’t just earn clicks, we earn trust. See what local business owners are saying about working with a marketing team that delivers.

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Rita Kolesar profile picture
Rita Kolesar
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216 Marketing is the best! Brett is super knowledgeable and is great to work with. He cares about his clients and works to get results.
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Stuart Chamberlain profile picture
Stuart Chamberlain
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Brett truly cares about his clients and has extensive knowledge about current trends and uses best practices to generate consistent results for the campaigns he manages. I highly recommend his services
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Audrey Webster profile picture
Audrey Webster
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I had the pleasure of working with Brett and 216 Marketing while managing an electronics accessories brand for a national telecom distributor. Having partnered with Brett before, I knew I could trust him to deliver results—and he absolutely did. His sound advice, deep expertise in SEO and SEM, and strategic guidance helped us cut through a highly competitive category. Brett’s execution of Google Ads, keyword strategy, and analytics was seamless and impactful, providing immediate lift in traffic, rankings, and—most importantly—conversions. He’s not only highly skilled, but also collaborative and proactive, making it easy to trust his recommendations. 216 Marketing proved to be a key partner in our digital growth, and I wouldn’t hesitate to recommend Brett to anyone needing a reliable, ROI-focused digital marketing strategist. His work speaks for itself, and the results we saw in such a short time speak volumes about his capabilities.
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Drue DeMatteis profile picture
Drue DeMatteis
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Brett’s knowledge about Search Engine Optimization (SEO) is second to none.
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John Mcclure profile picture
John Mcclure
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Top notch company!!
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Ray Craigo profile picture
Ray Craigo
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Get skills works well with me. He definitely can show is numbers due to my leads just from my site alone! Plus the phone calls! I have worked with them for years!
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Ben Murry profile picture
Ben Murry
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216 marketing really knows their stuff! Knowledgeable, smart and on point. You really helped me. Thanks!
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Angie Tawney profile picture
Angie Tawney
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216 Marketing has helped us with our projects over the past few years and I highly recommend them. Very knowledgeable, works within our budget, and helps us on small items as needed without charging us.
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Scott Esterly profile picture
Scott Esterly
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I engaged 216 Marketing at the end of 2019 and experienced positive SEO results almost immediately. Brett is awesome. The thing I have appreciated the most is that Brett walked me through why things like a website refresh & domain transfer before the SEO began in earnest were so important - his suggestions and work have been completely on-point and everything is going really well. No drama or pushy customer service - Brett is simply interested in helping you and your business and offers helpful suggestions along the way.
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How Is Marketing Consultation Different From Hiring an Agency?

Marketing consultation doesn’t necessarily mean handing your marketing over to an agency. Sometimes a business already has employees, freelancers, vendors, or existing campaigns in place and simply needs experienced guidance to determine what should happen next.

We can provide an outside perspective on your current strategy, identify problems and opportunities, help prioritize projects, and provide recommendations your existing team can implement. When additional execution is needed, we can also determine where 216 Marketing or another specialist makes the most sense.

When Should You Consider a Digital Marketing Audit?

A digital marketing audit can be useful when leads or traffic have declined, advertising costs are increasing, rankings have changed, a website isn’t converting, marketing reports aren’t providing clear answers, or you’re investing across several channels without knowing which ones are producing results.

An audit can also make sense before a major decision such as rebuilding a website, increasing an advertising budget, expanding into new markets, hiring another agency, or developing a new marketing strategy. Understanding the current situation first can prevent money from being spent solving the wrong problem.

Frequently Asked Questions

What is a digital marketing consultation?

A digital marketing consultation is an evaluation of your current marketing, goals, challenges, and opportunities. We look at what’s already happening and help determine which areas deserve attention rather than automatically recommending a specific service.

What does a digital marketing audit include?

Depending on your business, an audit can include your website, SEO, paid advertising, analytics, conversion tracking, content, social media, AI visibility, competitors, local presence, and other active marketing efforts.

Do I need to hire 216 Marketing after a consultation?

No. A consultation can provide recommendations that you, your employees, existing agency, freelancers, or other vendors implement. If you need additional help afterward, we can discuss which areas make sense for 216 Marketing to handle.

Can you review marketing another agency is managing?

Yes. We can provide an outside evaluation of existing SEO, advertising, websites, content, analytics, and other marketing efforts. The goal is to identify what’s working, where problems may exist, and whether there are opportunities being missed.

When should my business get a marketing audit?

An audit can be useful when traffic or leads decline, advertising costs increase, rankings change, your website isn’t converting, you’re planning a major marketing investment, or you simply aren’t sure which parts of your current strategy are producing results.

Can you help prioritize a limited marketing budget?

Yes. One of the main purposes of consultation is determining where available resources can make the greatest difference. Sometimes that means focusing heavily on one area instead of dividing a limited budget across several marketing channels.

Can you help us create a digital marketing strategy?

Yes. We can help establish priorities across SEO, paid advertising, web development, content, social media, AI visibility, analytics, and other channels based on your goals, market, competition, existing assets, and budget.

Does 216 Marketing provide marketing consultation throughout Northeast Ohio?

Yes. 216 Marketing provides digital marketing consultation for businesses throughout Cleveland and Northeast Ohio and can also work with companies outside the region.