Are blog posts written in-house?

Yes, all content is created by our internal team of marketers and strategists.

Blog

Digital Marketing Insights Cleveland

Read more about how digital marketing can help your Cleveland business.

Why Does My Business Show Up on Google but Not in ChatGPT?

September 6, 2026 No Comments

cleveland-ohio-hvac-digital-marketing-hero

What Should an HVAC Company Work on During the Shoulder Season?

September 3, 2026 No Comments

At 216 Marketing, we believe digital marketing should be understood, not just outsourced. That’s why we created this blog: a resource hub for Cleveland-area business owners, marketers, and entrepreneurs who want to stay informed, competitive, and ahead of the curve in an ever-changing digital world.

Whether you’re running a service-based business in Northeast Ohio or scaling a local startup, we break down complex topics into real, actionable advice. No fluff. No recycled content. Just smart, strategic insights from people who actually do this stuff every day.

What You’ll Find on Our Blog

This blog isn’t here just to check an SEO box. It’s here to give you answers, clarity, and perspective — whether you’re in the weeds managing campaigns yourself or just trying to make better decisions about your marketing.

Here’s a taste of what we cover:

Web Development Tips: Discover what makes a high-performing website, from UX principles and WordPress builds to mobile-first design and speed optimization.
SEO & Local SEO Tactics: Get insight on how to dominate local search results, optimize your Google Business Profile, and drive traffic from nearby customers who are ready to buy.
Paid Advertising & PPC: See what’s working in Google Ads and social media ads, how to set budgets, and when to scale, or cut bait.
Social Media Strategy: Learn how to grow an authentic social presence, increase engagement, and create content your audience actually cares about.
AI in Marketing: Stay up to date on how AI is reshaping search, content creation, advertising, and customer targeting and how to actually use it (without killing your brand voice).

We don’t just scratch the surface. We go deep when needed, keep it simple when it matters, and focus every article around what Cleveland businesses can actually use.

Built for Northeast Ohio Businesses

There are plenty of marketing blogs out there, but most of them are written for tech startups in San Francisco not roofing companies in Northeast, Ohio.

Our content is written with real Northeast Ohio businesses in mind: the contractors, small business owners, consultants, and marketing managers who are balancing real budgets, real clients, and real local competition. If you’re trying to drive growth in this region, we want this blog to be a go-to asset you can learn from and act on.

Let’s Grow Smarter, Together

Whether you’re looking for quick SEO tips, AI-driven content strategies, or a full playbook for local domination, you’ll find it here. And if you want to go beyond DIY and work with a team that actually lives this stuff? Well, you know where to find us.

Be sure to check back often we’re updating regularly with fresh ideas, insights, and strategies to help your business stay ahead.

Reviews

Trusted Review by Businesses That Count on Results

We don’t just earn clicks, we earn trust. See what local business owners are saying about working with a web development, SEO and digital marketing team that delivers.

      EXCELLENT  
   Based on 10 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Rita Kolesar 
 
 
 
 Trustindex verifies that the original source of the review is Google. 216 Marketing is the best! Brett is super knowledgeable and is great to work with. He cares about his clients and works to get results.
  
 
      Posted on Google  
   
   Stuart Chamberlain 
 
 
 
 Trustindex verifies that the original source of the review is Google. Brett truly cares about his clients and has extensive knowledge about current trends and uses best practices to generate consistent results for the campaigns he manages.  I highly recommend his services
  
 
      Posted on Google  
   
   Audrey Webster 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had the pleasure of working with Brett and 216 Marketing while managing an electronics accessories brand for a national telecom distributor. Having partnered with Brett before, I knew I could trust him to deliver results—and he absolutely did. His sound advice, deep expertise in SEO and SEM, and strategic guidance helped us cut through a highly competitive category. Brett’s execution of Google Ads, keyword strategy, and analytics was seamless and impactful, providing immediate lift in traffic, rankings, and—most importantly—conversions. He’s not only highly skilled, but also collaborative and proactive, making it easy to trust his recommendations. 216 Marketing proved to be a key partner in our digital growth, and I wouldn’t hesitate to recommend Brett to anyone needing a reliable, ROI-focused digital marketing strategist. His work speaks for itself, and the results we saw in such a short time speak volumes about his capabilities.
  
 
      Posted on Google  
   
   Drue DeMatteis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Brett’s knowledge about Search Engine Optimization (SEO) is second to none.
  
 
      Posted on Google  
   
   John Mcclure 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top notch company!!
  
 
      Posted on Google  
   
   Ray Craigo 
 
 
 
 Trustindex verifies that the original source of the review is Google. Get skills works well with me. He definitely can show is numbers due to my leads just from my site alone! Plus the phone calls! I have worked with them for years!
  
 
      Posted on Google  
   
   Ben Murry 
 
 
 
 Trustindex verifies that the original source of the review is Google. 216 marketing really knows their stuff! Knowledgeable, smart and on point. You really helped me. Thanks!
  
 
      Posted on Google  
   
   Angie Tawney 
 
 
 
 Trustindex verifies that the original source of the review is Google. 216 Marketing has helped us with our projects over the past few years and I highly recommend them.  Very knowledgeable, works within our budget, and helps us on small items as needed without charging us.
  
 
      Posted on Google  
   
   Scott Esterly 
 
 
 
 Trustindex verifies that the original source of the review is Google. I engaged 216 Marketing at the end of 2019 and experienced positive SEO results almost immediately. Brett is awesome. The thing I have appreciated the most is that Brett walked me through why things like a website refresh & domain transfer before the SEO began in earnest were so important - his suggestions and work have been completely on-point and everything is going really well. No drama or pushy customer service - Brett is simply interested in helping you and your business and offers helpful suggestions along the way.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more